Lombard Appoints New Managing Director
London, July 23rd – Lombard, the asset finance provider has appointed a new managing director, Alex Baldock, who joins from Barclays. Alex replaces Paul Lynam who has been appointed Chief Executive, UK Business Banking within the RBS group.
Alex is an experienced corporate financier. At Barclays he was most recently Commercial Director of Barclays Commercial Bank, running all the UK SME frontline sales and service teams. Previously, he ran eight of the Larger Corporate teams, building what became the largest and fastest growing division in Corporate Banking. Alex has strong business management credentials having worked for thirteen years as a management consultant at Bain & Company, Ernst & Young and Dentsu with a wide range of blue chip companies. He has also acted as senior strategy advisor at the BBC and to Shadow Chancellor Michael Portillo MP.
Alex will be responsible for Lombard, the asset finance division of the RBS Group, which has established itself as the UK's clear market leader in asset finance. Key accolades won by the business this year include Business MoneyFacts Best Business Motor Finance provider and a Commendation as Best Leasing & Asset Finance Provider also by Business MoneyFacts.
Alex Baldock, Managing Director, Lombard comments:
"I am delighted to be joining Lombard, especially now. Times are tough in the economy at the moment and Lombard shares a passion
of mine: an obsession with helping customers."
"And Lombard is particularly well equipped to help, as the market's largest asset finance provider. We have built that position through highly rated customer service and a restless desire to constantly improve it. Lombard has the right products for difficult times as we can often find ways to release much needed cash into businesses. Companies can also benefit from our scale, often with better refinancing terms, through our unmatched range of end to end solutions. As a result of which, we take away distractions from management as well as freeing up capital."
"There has never been a better time than now for businesses to benefit from our complete asset finance solutions, where customers can enjoy all the benefits of ownership whilst freeing themselves from the associated costs, risks and hassle."
"In addition to all of this we have the added benefit of being part of the RBS group, and Lombard works hard with the other parts of RBS UK to deliver the best integrated solutions for our customers. RBS is a customer-focussed, entrepreneurial, make it happen organisation and I am privileged to be a part of it."
Alex graduated from the University of Oxford with a Double First and is a scholar of Worcester College, Oxford. He later graduated from Harvard Business School's Advanced Management Programme. Alex was brought up in France, lived and worked for four years in the US, and has worked in every continent including stints in Switzerland, Japan, Singapore and Brazil. He is married with three children and loves his sport including football (Chelsea season ticket holder), rugby (Harlequins regular), cricket and field sports.
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For more information, please contact:
Andy Cameron-Smith
Senior Media Manager
Tel: + 44 (0) 7796 336292
Email: andrew.cameron-smith@rbs.co.uk
Notes to Editor:
Lombard is the asset finance division of The Royal Bank of Scotland Group
The RBS Group is one of the world's leading financial services companies providing a range of retail and corporate banking,
financial markets, consumer finance, insurance, and wealth management services. RBS Group operates in over 50 countries across
Europe, the Americas, Asia and the Middle East serving more than 40 million customers and employing more than 170,000 people.
In addition to the provision of a full range of banking services under The Royal Bank of Scotland and NatWest brands,
RBS Group also includes ABN AMRO, Citizens Financial Group, Ulster Bank, Coutts Group, Direct Line and Churchill.
